RECENT CAMPAIGN

ACTIVATION HIGHLIGHTS

I lead the digital and social strategy for AURORA's latest album campaign 'What Happened To The Heart?', working closely with AURORA and her team, to meet targets, and desired results.
- Gained over 500k new Instagram followers in under 12 months.
- Hit 5M Followers on TikTok.
- Average views increased to 2-3 Million a video.
- Engagement rates were up 82% on previous months.
- No. 8 Chart Position in the UK.

Working closely alongside both Blur and Alex James, we reignited Blur's social presence, with exclusives, 'BASSCAM', and a strategic album campaign, that secured a No.1 chart position in the UK.
- No. 1 Chart Position in the UK.
- A growth of over 150k Followers during the campaign.
- Alex James reached over 100k followers on Instagram, an increase of 50K in 6 Months, with top performing videos exceeding 1M views.

We recently announced Pixies' new album 'The Night The Zombies Came' with exclusive teasers, a new Broadcast channel, and platform-exclusive strategies. Alongside this, we created reactive content whilst the band toured the USA and Europe over the summer.
We also started Pixies' TikTok from scratch in 2023, noticing how much potential the band had on the network.
- - Pixies' TikTok now exceeds 113k followers, and 1 Million Likes.
  - The band's combined following across Spotify, Instagram, YouTube and TikTok is 4.1 million, an increase of over 58k followers in July 2024.
  - Instagram grew by an average of 20.5k followers month on month.
  - YouTube views exceeded 6.7M in July, with 2.7M Unique Viewers
  - We smashed the band's pre-order targets, by 3k.

I lead the collaborative social activations between AURORA and BMTH, tapping into AURORA's love for metal music with their joint new single 'Limousine'.
- I filmed fun, personality-driven content to announce the collab across networks.
- On TikTok alone, the video reached 3.3M views, and 451k likes.
- As a direct result of this video, AURORA's social TikTok following alone grew by 21.3k.

I've been working with HIMALAYAS since 2022, and was delighted to see them support Foo Fighters in June 2024. As an emerging band, this was a huge opportunity fo them, and we wanted to cross-pollinate successfully with Foo Fighter's audiences for optimal growth,
- Following grew by 1,000 in June on Instagram alone, a huge leap for the band.
- Their 'Thank You' post reached over 2.1k likes, and reached over 10k accounts.
- Engagement across socials, radio, DSP's and press was monumental, and we engaged with everything we possibly could.